Martas precision slides : branding in international markets
Paurav Shukla and Steve Hogan
| Year of publication: |
2009
|
|---|---|
| Authors: | Shukla, Paurav ; Hogan, Steve |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 27.2009, 4, p. 539-548
|
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Markenimage | Brand image |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009526338