Mary Ann to her Ginger : comparing the extended brand identity of two elite female athletes
Jami Lobpries and Natasha Brison
| Year of publication: |
2017
|
|---|---|
| Authors: | Lobpries, Jami ; Brison, Natasha |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 4, p. 347-362
|
| Subject: | Case study | Sports marketing | Athlete branding | Extended brand identity | Human branding | Markenführung | Brand management | Sportler | Athletes | Markenimage | Brand image | Sportmarketing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Frauen | Women |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-05-2016-0028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011821753