Mass advertising as social forecast : a method for futures research
Jib Fowles
| Year of publication: |
1976
|
|---|---|
| Authors: | Fowles, Jib |
| Publisher: |
Westport, Conn. [u.a.] : Greenwood Pr. |
| Subject: | Futurologie | Werbung | Vereinigte Staaten | Wirtschaft |
| Description of contents: | Description [loc.gov] |
| Extent: | 153 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [127]-149 |
| ISBN: | 0-8371-8595-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013537930