Mass advertising : the message, not the measure
Year of publication: |
1976
|
---|---|
Authors: | Bogart, Leo |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 54.1976, 5, p. 107-116
|
Subject: | Werbungsforschung |
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