Mass customization and product models
Year of publication: |
2004
|
---|---|
Authors: | Svensson, Carsten ; Malis, Martin |
Published in: |
Electronic commerce in small to medium-sized enterprises : frameworks, issues and implications. - Hersey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-147-X. - 2004, p. 199-215
|
Subject: | Mass Customization | Mass customization | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Massenproduktion | Mass production |
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