Mass customization for long-term relationship development : why consumers purchase mass customized products again
Year of publication: |
2008
|
---|---|
Authors: | Endo, Seiji ; Kincade, Doris H. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 11.2008, 3, p. 275-294
|
Subject: | Mass Customization | Mass customization | Online-Handel | Online retailing | Schuhe | Footwear | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
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