Mass Customization in der Reisebranche
Frank Piller und Dominik Walcher
| Year of publication: |
2007
|
|---|---|
| Authors: | Piller, Frank T. ; Walcher, Dominik |
| Published in: |
Tourismus - Herausforderung - Zukunft. - Wien : LIT, ISBN 978-3-7000-0707-4. - 2007, p. 453-472
|
| Subject: | Tourismuswirtschaft | Tourism industry | Betriebliche Wertschöpfung | Value creation | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003612646