Mass Customization oder Mass Confusion : wie die Mass Customization Strategie die Konsumenten verwirrt
Daniel Stieger
| Year of publication: |
[2007]
|
|---|---|
| Authors: | Stieger, Daniel |
| Publisher: |
Norderstedt : Books on Demand Saarbrücken : VDM, Verl. Dr. Müller |
| Subject: | Mass Customization | Mass customization | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Wettbewerbsstrategie | Competitive strategy | Kunde | Informationsüberlastung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 273 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Innsbruck, Univ., Diss., 2007 |
| Notes: | Hergestellt on demand |
| ISBN: | 978-3-8364-5896-2 |
| Classification: | Forschung und Entwicklung ; Fertigung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003928464