Mass customization: the key to customer value?
| Year of publication: |
2004
|
|---|---|
| Authors: | Squire, Brian ; Readman, Jeff ; Brown, Steve ; Bessant, John |
| Published in: |
Production planning & control : PPC. - London [u.a.] : Taylor & Francis, ISSN 0953-7287, ZDB-ID 10481977. - Vol. 15.2004, 4, p. 459-471
|