Mass customization : the role of consumer preference measurement, manufacturing flexibility and customer participation
Year of publication: |
2023
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Authors: | Shi, Jingjing ; Huang, Fang ; Jia, Fang ; Yang, Zhilin ; Rui, Mingjie |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 6, p. 1366-1382
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Subject: | Consumer preference measurement accuracy (CPMA) | Customer participation | Customized product quality | Manufacturing flexibility | Mass customization (MC) | Modularity | Konsumentenverhalten | Consumer behaviour | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing | Flexibles Fertigungssystem | Flexible manufacturing system | Produktqualität | Product quality | Flexibilität | Flexibility |
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