Mass participant sport event brand associations : an analysis of two event categories
Jason A. Rice, Marion E. Hambrick and T. Christopher Greenwell
| Year of publication: |
2019
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|---|---|
| Authors: | Rice, Jason A. ; Hambrick, Marion E. ; Greenwell, T. Christopher |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 19.2019, 5/6, p. 330-351
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| Subject: | brand equity | brand associations | brand perception | participatory sport | marketing communications | endurance events | Niederlande | Netherlands | Markenführung | Brand management | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Markenimage | Brand image | Regionalentwicklung | Regional development | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2019.104146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012168840