Massenprodukte kundenspezifisch fertigen - rentabel nur in wenigen Branchen
Paul Zipkin
| Alternative title: | Massenproduktion kundenindividuell fertigen |
|---|---|
| Year of publication: |
2002
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| Authors: | Zipkin, Paul Herbert |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 24.2002, 1, p. 70-78
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| Subject: | Massenproduktion | Mass production | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Mass Customization | Mass customization |
| Extent: | Ill |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | In: Harvard business manager |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001636056