Masstige marketing : a scale development and validity study
Muhammad Ishtiaq Ishaq, Ali Raza, Boris Bartikowski, Huma Sarwar, Zia-ur-Rehman
| Year of publication: |
2023
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|---|---|
| Authors: | Ishaq, Muhammad Ishtiaq ; Raza, Ali ; Bartikowski, Boris ; Sarwar, Huma ; Ur-Rehman, Zia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 166.2023, p. 1-11
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| Subject: | Brand Loyalty | Masstige Marketing | Prestige | Scale Development | Self-Congruence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Messung | Measurement | Markenführung | Brand management | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368192