Masstige marketing : addressing short-term and long-term happiness
Burhanudin Burhanudin
| Year of publication: |
2024
|
|---|---|
| Authors: | Burhanudin, Burhanudin |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 1, Art.-No. e12893, p. 1-18
|
| Subject: | consumer happiness | consumption happiness | emerging market | luxury consumers | masstige product | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Schwellenländer | Emerging economies | Lebensqualität | Quality of life | Privater Konsum | Private consumption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12893 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465442