Masstige marketing redefined and mapped : introducing a pyramid model and MMS measure
Year of publication: |
2015
|
---|---|
Authors: | Paul, Justin |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 5, p. 691-706
|
Subject: | Brand management | Marketing mix | Brand valuation | Masstige marketing | Mass prestige | Pyramid model | Masstige Mean Score | Markenführung | Marketingmanagement | Marketing management |
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