Mastering survivorship : how brands facilitate the transformation to heroic survivor
Year of publication: |
2016
|
---|---|
Authors: | Hollenbeck, Candice R. ; Patrick, Vanessa M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 1, p. 73-82
|
Subject: | Cancer | Self-transformation | Identity | Brands | Self-expression | Gender | Markenführung | Brand management | Krebskrankheit | Geschlecht | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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