Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets

Part I. Introducing the Project -- Introduction -- Founders, Shakers, Prime Movers -- PART II. Governance Practices -- Ownership Structures -- Achieving Ownership Stability -- Boards and Governance -- Part III. Managing for the Long Term -- The Role Played by Management -- Financing the Enterprise -- Part IV. Focus Choices -- Business Focus Choices -- Franchise Focus Choices -- The Process of Focusing -- Part V. Marketing Practices -- Segmentation Choices -- International Sales and Distribution Strategies -- Marketing and Sales Processes -- Part VI. Product Building Choices -- Production Footprint Choices -- Production Processes Choices -- Product Design Choices -- Product Line Choices -- Supply Chain Choices -- Part VII. Innovation Practices -- Sourcing the Defining Business Idea -- Innovation Processes -- Organizing for Innovations -- Part VIII. Leveraging Strategies -- Leveraging Local Competitiveness -- Leveraging Resources for Growth -- Role of Swiss Entrepreneurial Ecosystem -- Epilog: Implications for Public Policy -- Part IX. Company Profiles -- The 36 SME Profiles.