Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation
Year of publication: |
1998
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Authors: | Morrison, Pamela D. ; Roberts, John H. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 41.1998, 3, p. 223-230
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