Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users' expectations
Alexandru Capatina, Maher Kachour, Jessica Lichy, Adrian Micu, Angela-Eliza Micu, Federica Codignola
| Year of publication: |
2020
|
|---|---|
| Authors: | Capatina, Alexandru ; Kachour, Maher ; Lichy, Jessica ; Micu, Adrian ; Micu, Angela-Eliza ; Codignola, Federica |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 151.2020, p. 1-11
|
| Subject: | Artificial intelligence | Audience analysis | Image analysis | Machine learning | Sentiment analysis | Social media marketing | Künstliche Intelligenz | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2019.119794 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012229722