Matte matters : when matte packaging increases perceptions of food naturalness
Eva Marckhgott, Bernadette Kamleitner
| Year of publication: |
2019
|
|---|---|
| Authors: | Marckhgott, Eva ; Kamleitner, Bernadette |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 30.2019, 2, p. 167-178
|
| Subject: | Packaging | Matte surface | Glossy package | External cue | Perceived naturalness | Tastiness | Schweden | Sweden | Verpackung | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-019-09488-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012059959