Maturity in leaps and bounds : organisational listening for customer engagement
Year of publication: |
2023
|
---|---|
Authors: | Erkkila, Taina ; Luoma-aho, Vilma |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 2, p. 179-190
|
Subject: | integrated marketing communications | organisational listening | Social media | stakeholder engagement | Social Web | Social web | Stakeholder | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
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