Maverick buying : eliminate, participate, leverage?
Year of publication: |
September 2016
|
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Authors: | Rothkopf, Alexander ; Pibernik, Richard |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 179.2016, p. 77-89
|
Subject: | Maverick buying | Non-compliant purchasing | Purchasing organizations | Volume consolidation | Konsumentenverhalten | Consumer behaviour |
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