Maximizing player value through the application of cross-gaming predictive models
Year of publication: |
2014
|
---|---|
Authors: | Suh, Eunju ; Alhaery, Matt |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 26.2014, 8, p. 1243-1269
|
Subject: | Consumer behavior | Database marketing | Table games | Predictive analytics | Cross-seeling | Slots | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory |
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