Maximizing productivity in product innovation
Robert G. Cooper and Scott J. Edgett
| Year of publication: |
2008
|
|---|---|
| Authors: | Cooper, Robert G. ; Edgett, Scott J. |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 51.2008, 2, p. 47-58
|
| Subject: | Innovationsmanagement | Innovation management | Innovation | Beziehungsmarketing | Relationship marketing | Produktivität | Productivity | Wettbewerbsstrategie | Competitive strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003662271