Maximizing profits through optimal pricing and sustainability strategies : a joint optimization approach
Xun Xu, Guangshun Xiao, and Dogan Gursoy
Year of publication: |
May-June 2017
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Authors: | Xu, Xun ; Xiao, Guangshun ; Gursoy, Dogan |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 26.2017, 4, p. 395-415
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Subject: | Optimal decision | pricing | profit | sensitivity analysis | sustainability | Theorie | Theory | Nachhaltigkeit | Sustainability | Preismanagement | Pricing strategy | Mathematische Optimierung | Mathematical programming | Nachhaltige Entwicklung | Sustainable development |
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