Maximizing the reliability of marketing measures under budget constraints
Year of publication: |
1992
|
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Authors: | Marcoulides, George A. |
Other Persons: | Goldstein, Zvi (contributor) |
Published in: |
Spudai / University of Piraeus : journal of economics and business. - Peiraiōs : Panepistēmion, ISSN 1105-8919, ZDB-ID 1159532-2. - Vol. 42.1992, 3, p. 208-229
|
Subject: | Marketing | Statistische Methodenlehre | Statistical theory | Theorie | Theory |
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