Maximizing the social media potential for small businesses and startups : a conceptual study
Year of publication: |
2017
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Authors: | Basri, Wael Sh ; Siam, Mohammed R. A. |
Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 2, p. 341-346
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Subject: | Startup | Business Development | Customers | Brand Promotion | Unternehmensgründung | Business start-up | KMU | SME | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
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