Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance
Year of publication: |
1982
|
---|---|
Authors: | Schmittlein, David C. ; Mahajan, Vijay |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 1.1982, 1, p. 57-78
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | diffusion of innovations | new product forecasting | maximum likelihood |
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