McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
| Year of publication: |
2011
|
|---|---|
| Authors: | Velarde, F. |
| Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 10
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Advertising | Advertising agencies | Advertising control | Advertising effectiveness | Advertising media | Brand management | Customer relations | Customer requirements | Customer satisfaction | Customer services quality | Customers | Food industry | Internet marketing | Marketing models | Marketing philosophy | Marketing planning | Marketing strategy | Marketing theory | Organizations | Product information | Strategic marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/sd.2011.05627jaa.012 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10015011768