McDonald's India : pains of partnering with a delinquent partner
Year of publication: |
2023
|
---|---|
Authors: | Pai, V. S. |
Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 27.2023, 3, p. 410-419
|
Subject: | Fast Food Business | Joint Ventures | MNC Franchising | Strategic Management and Business Policy | Strategy in Emerging Markets | Indien | India | Multinationales Unternehmen | Transnational corporation | Franchising | Joint Venture | Joint venture | Strategisches Management | Strategic management | Schwellenländer | Emerging economies | Unternehmenskooperation | Inter-firm cooperation | Internationaler Markteintritt | International market entry |
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