Me, my girls, and the ideal hotel : segmenting motivations of the girlfriend getaway market using Fuzzy C-Medoids for fuzzy data
Year of publication: |
2019
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Authors: | Khoo-Lattimore, Catheryn ; Prayag, Girish ; Disegna, Marta |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 58.2019, 5, p. 774-792
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Subject: | women travel | segmentation | motivation | fuzzy clustering | accommodation | multinomial fractional model | Fuzzy-Set-Theorie | Fuzzy sets | Hotellerie | Hotel industry | Motivation | Clusteranalyse | Cluster analysis |
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