Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Artemisia Apostolopoulou, Dimitria Papadimitriou, & Vasia Damtsiou
| Year of publication: |
2014
|
|---|---|
| Authors: | Apostolopoulou, Artemisia ; Papadimitriou, Dimitria ; Damtsiou, Vasia |
| Published in: |
Sport management cultures. - London : Routledge, ISBN 978-0-415-75487-3. - 2014, p. 89-111
|
| Subject: | Athen | Athens | Sportveranstaltung | Sport event | Verkaufsförderung | Sales promotion | Lizenz | Licence | Konsumentenverhalten | Consumer behaviour | 2004 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010365527