Means-end chain approach for exploring the motivation of ready-to-drink tea consumers
Edward Shih-Tse Wang and Jia-Rong Yu
| Year of publication: |
2016
|
|---|---|
| Authors: | Wang, Edward Shih-Tse ; Yu, Jia-Rong |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 3, p. 384-395
|
| Subject: | Product attributes | Consumption motivation | Means-end chain (MEC) | Ready-to-drink (RTD) | Tea beverages | Konsumentenverhalten | Consumer behaviour | Tee | Tea | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2015-0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011583311