K-means segmentation of tourism accommodation based on the active use of websites : its application to an emerging destination (extremadura, Spain)
Year of publication: |
2023
|
---|---|
Authors: | Sánchez-Rivero, Marcelino ; Rodríguez-Rangel, María Cristina ; Ricci-Risquete, Alejandro |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 4, p. 654-669
|
Subject: | Clustering | extremadura | k-means algorithm | websites | Spanien | Spain | Website | Tourismusmarketing | Tourism marketing | Clusteranalyse | Cluster analysis | Tourismuswirtschaft | Tourism industry |
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