Measurement and structure of Kelley's covariance theory
Year of publication: |
1986
|
---|---|
Authors: | Lichtenstein, Donald R. |
Other Persons: | Bearden, William O. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1986, 2, p. 290-296
|
Subject: | Konsumentenverhalten | Consumer behaviour | 1986 |
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