Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms
Year of publication: |
2002
|
---|---|
Authors: | Dadzie, Kofi Q. ; Johnston, Wesley J. ; Yoo, Boonghee ; Brashear, Thomas G. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 17.2002, 6, p. 430-455
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing concept | Measurement | Kenya | Nigeria | Japan | USA |
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Development planning in mixed economies
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