Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation.
Year of publication: |
1988
|
---|---|
Authors: | Cote, Joseph A ; Buckley, M Ronald |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 14.1988, 4, p. 579-82
|
Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
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