Measurement issues in studying marketing and the quality of life
Year of publication: |
1978
|
---|---|
Authors: | Cravens, David W. ; Hills, Gerald E. |
Published in: |
Marketing and the quality of life. - Chicago, Ill. : American Marketing Assoc., ISBN 0-87757-111-2. - 1978, p. 51-60
|
Subject: | Sozialer Indikator | Verbraucher | Vereinigte Staaten |
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