Measurement of communication in advertising
S. J. Orwell
| Year of publication: |
1963
|
|---|---|
| Authors: | Orwell, S. J. |
| Published in: |
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.). - London : Oakwood P.. - 1963, p. 53-61
|
| Subject: | Information | Werbung | Erfolg |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003646231