Measurement of consumer preferences for bucket pricing plans with different service attributes
| Year of publication: |
2012
|
|---|---|
| Authors: | Schlereth, Christian ; Skiera, Bernd |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 29.2012, 2, p. 167-181
|