Measurement of husband-wife influence in consumer purchase decisions
Year of publication: |
1971
|
---|---|
Authors: | Davis, Harry L. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 3, p. 305-312
|
Subject: | Verbraucher | Marktforschung | Vereinigte Staaten | Chicago |
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