Measurement of online review helpfulness : a formative measure development and validation
Rachita Kashyap, Ankit Kesharwani, Abhilash Ponnam
| Year of publication: |
2023
|
|---|---|
| Authors: | Kashyap, Rachita ; Kesharwani, Ankit ; Ponnam, Abhilash |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 4, p. 2183-2216
|
| Subject: | Electronic word of mouth | Formative measurement | Online reviews | Review helpfulness | Scale development | Virales Marketing | Viral marketing | Messung | Measurement | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Performance-Messung | Performance measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09531-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014418084