Measurement of profit losses from brand damage : the case of an unlisted company
Year of publication: |
2018
|
---|---|
Authors: | Krabec, Tomáš ; Čižinská, Romana |
Published in: |
The impact of globalization on international finance and accounting : 18th Annual Conference on Finance and Accounting (ACFA). - Cham, Switzerland : Springer, ISBN 978-3-319-88655-8. - 2018, p. 173-180
|
Subject: | Intangible assets | Profit loss | VIM | Immaterielle Werte | Rentabilität | Profitability | Gewinn | Profit | Verlust | Loss | Markenführung | Brand management |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-319-68762-9_19 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
What explains the valuation difference between intangible-intensive profit and loss firms?
Ciftci, Mustafa, (2015)
-
Petrović, Bojan, (2023)
-
Martikainen, Minna, (1998)
- More ...
-
Analyzing Cost Structures for Determining Possible Predatory Pricing
Čižinská, Romana, (2014)
-
Basis of value and the discount rate in the squeeze-out process in the Czech Republic
Krabec, Tomáš, (2018)
-
Factoring attention price into investment decisions
Venegas, Percy, (2018)
- More ...