Measurement scales for technology-generated customer contact
Raghunath Rudran and Ajith Kumar J.
| Year of publication: |
2017
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|---|---|
| Authors: | Rudran, Raghunath ; Kumar, J. Ajith |
| Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 37.2017, 5, p. 534-556
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| Subject: | Online shopping | Measurement scales | Internet technology | Customer contact | Service operations | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Messung | Measurement | Internet | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOPM-02-2016-0079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011661472