Measures of advertising success and the probability of purchase: the orange-juice example
Year of publication: |
1991
|
---|---|
Authors: | Lee, Jonq-Ying ; Fairchild, Gary F. |
Institutions: | Florida Department of Citrus |
Subject: | orange juice | advertising | probability to purchase | Agribusiness | Demand and Price Analysis |
-
Brown, Mark G., (1995)
-
Study of impacts of orange juice ads on Schnucks grocery store sales and customers
Brown, Mark G., (1994)
-
Competitiveness of the Orange Juice Chain in Brazil
Neves, Marcos Fava, (2013)
- More ...
-
Citrus trade liberalization with Japan
Bedigian, Karen J., (1992)
-
Marketing Florida citrus in China
Li, Xueqing, (2002)
-
A Study of the Impact of Tropicana’s Marketing Strategy Changes on OJ Demand
Lee, Jonq-Ying, (2009)
- More ...