Measures of aesthetic dimensions and reactions in advertising
Jennifer Zarzosa and Bruce A. Huhmann
| Year of publication: |
2019
|
|---|---|
| Authors: | Zarzosa, Jennifer ; Huhmann, Bruce A. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 2, p. 258-275
|
| Subject: | advertising imagery | Aesthetics | antithetical aesthetic | artistic quality | ideal beauty | scale development | transgression | Ästhetik | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Produktgestaltung | Product design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1442632 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200233