Measures of online advertising effectiveness for market penetration : the case of orange juice consumers
Year of publication: |
December 2015
|
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Authors: | House, Lisa A. ; Jiang, Yuan ; Salois, Matthew |
Published in: |
Canadian journal of agricultural economics : CJAE. - Hoboken, NJ : Wiley-Blackwell, ISSN 0008-3976, ZDB-ID 417256-5. - Vol. 63.2015, 4, p. 435-448
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Subject: | Werbewirkung | Advertising effects | Marktanteil | Market share | Online-Marketing | Internet marketing | Fernsehwerbung | Television advertising | Fruchtsaft | Fruit juice | USA | United States |
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