Measuring advertising decay
Year of publication: |
1976
|
---|---|
Authors: | Ward, Ronald W. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 16.1976, 4, p. 37-41
|
Subject: | Werbungsbetrieb |
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