Measuring advertising effectiveness. Selected readings
Year of publication: |
1969
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Other Persons: | Wheatley, John J. (ed.) |
Institutions: | American Marketing Association (contributor) |
Publisher: |
Homewood, Ill. [u.a.] : Irwin |
Subject: | Markenartikel | Werbungsbetrieb | Werbungsmittel |
Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
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Wirsig, Woodrow, (1963)
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Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann, (1971)
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Specialty advertising in marketing
Herpel, George Lloyd, (1972)
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Wheatley, John J., (1968)
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The allocation controversy in marketing cost analysis
Wheatley, John J., (1971)
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Economic and transport developments in Alaska's future
Wheatley, John J., (1969)
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