Measuring and accounting for cross-country response biases in marketing food and drink products
Year of publication: |
2010
|
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Authors: | Levin, Aron M. ; Levin, Irwin P. ; Cook, Michael P. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 2, p. 213-222
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Subject: | Internationales Marketing | International marketing | Lebensmittel | Food | Internationale Marktforschung | International marketing research | Systematischer Fehler | Bias |
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